I'M

april moore.

I am an art director, freelance graphic artist, wrap designer, iPad sketcher, paper lover,

idea maker, joy seeker, tennis attempter, coffee drinker and donut eater.

Hi

I am an artist with 25+ years experience concepting and designing for advertising campaigns and corporate brands. As a leader, I have 7+ years of art directing and senior design with in-house teams using a mix of creativity, business strategy, process and research to create new, fun and clean work that solves problems.

I am currently the Art Director at The University of Texas at Tyler, where I work with a team to develop university branding, build brand awareness and support university initiatives including student recruitment and retention.

 

I also design for regional businesses, creating a variety of deliverables from corporate identity systems to customized vehicle wraps. Clients include Habitat for Humanity, Trinity Mother Frances Hospital, American Heart Association, Tyler Wrap Company, Exxon Chemical, Minute Magazine, and North Louisiana and Webster Parish Convention & Visitors Bureau.

 

I enjoy the process of coming up with fresh ideas and strive hard to meet deadlines. I take joy in seeing my work to the end and how it impacts my clients and meets their needs.

01 PORTFOLIO

MY LATEST WORK. SEE MORE >

02 Experience

April 2011-Present

THE UNIVERSITY OF TEXAS
AT TYLER
The University of Texas System
Tyler, Texas
eguide_magazine_logo2018.png

2001-01.2010

1991-Present

APRIL MOORE DESIGN STORE
Graphic Design Business
Tyler, Texas

Owner & Designer

I design corporate identity programs,
vehicle wraps, marketing solutions, political campaigns, web design, direct mail pieces, brochures, posters, ads, billboards, catalogs, packaging, invitations, menus, table & conference displays, T-shirts, and specialty advertising items.

I illustrate digital vector artwork on an iPad Pro so you can wrap the side of your building if you want.

My goal is to wrap a train one day.

Art Director & Senior Designer

I curently art direct a marketing & communications team that has consistently grown enrollment 9-11% each year, when most school enrollments have been flat or negative.

 

I work directly with professional photographers, videographers, illustrators and copywriters to create requested high quality products and meet deadlines.

 

I am a team player in an agency setting with many roles, such as client managers, content coordinators, web developers and budget authorities to conceptualize, design and create deliverables for departments in need of recruitment, retention & advancement materials.

 

I designed a new university-wide identity and branding program. I create and inforce branding standards to organize and establish a consistent brand across campus.

 

I produce digital and print deliverables including graphics for the university website, social media platforms, university magazine, emails, event graphics, signage, outdoor media and specialty advertising items. I design large-scale graphics for vehicle wraps, environmental graphics and university signage.

BROOKSHIRE GROCERY COMPANY
Regional Grocery Store Chain
Tyler, Texas 

Design Artist

I brainstormed, created and developed new and innovative concepts, designed compelling layouts, and project managed print media from start to finish for three grocery store brands, including Brookshire’s, Super 1 Foods and Olé Foods.

 

I worked with a team of designers, professional photographers and food stylists to coordinate photo shoots involving models and food styling to match approved ad layouts. Projects included: monthly magazine, weekly circular ads, print ads, direct mailers, newsletters, private label packaging, corporate identity programs, invitations, event signage, vehicle graphics, billboards, store signage and web design. 

 
SAY HI!

Starting a business and need a logo? Want a fun t-shirt illustrated for an event? Or need a whole new branding identity? Just fill out this form and I typically will get back to you within 24 hours.

april@aprilmooredesignstore.com

Mobile: 903-571-2048

Thanks for contacting me!

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